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Food manufacturers know this, and they are constantly creating complex flavors and textures that are specifically and expressly designed to be irresistible.
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Sugar, fat, and salt also activate regions in our brains associated with desire and reward. Trying to satisfy our inherent cravings for sugars, fats, and sodium with hyperflavored convenience food fails to meet our health and nutrition needs - and actually makes us crave even more processed foods. “We used to get the flavor in our food from plants and animals, and now we get it from factories,” says journalist Mark Schatzker, author of The Dorito Effect: The Surprising New Truth About Food and Flavor. Highly flavored processed foods have hijacked our sense of taste, driving unhealthy cravings and sabotaging our health.